Holt Renfrew Joins Ocean Wise Program


VANCOUVER — Holt Renfrew has joined Vancouver Aquarium’s Ocean Wise sustainable seafood program as a national partner. The cafés at the retailer’s Vancouver, Edmonton, Montreal and two in Toronto locations will now feature menus with 100-per-cent Ocean Wise seafood options.

“Supporting our oceans is critical to the environmental future of our earth,” says Alexandra Weston, director, Brand and Creative Strategy, Holt Renfrew. “Being able to say Holt Renfrew cafés offer 100-per-cent Ocean Wise recommended sustainable seafood menus will hopefully encourage further awareness and informed choices from our valued customers. This is a serious issue, but one that we can work together to turn around.”

Through this new partnership, Holt Renfrew has become the first national retail organization in Canada to join the program with a fully Ocean Wise seafood offering. Ocean Wise options available at Holt Renfrew cafés include a wide selection that showcases Canada’s bounty of seafood, such as Salt Spring Island mussels, Arctic char and East Coast oysters.

“Canadians increasingly care about where their food is sourced and want to ensure that what they’re eating supports healthy oceans, lakes and rivers. Holt Renfrew is a progressive, socially responsible organization on a number of levels, and we’re thrilled to have them join us in the sustainable seafood movement as a national Ocean Wise partner,” says Ocean Wise program manager Ann-Marie Copping. “They have come on board in a big way, ensuring that all of their menus across five locations are 100 per cent Ocean Wise. This truly demonstrates the extent of their commitment to sustainable seafood and we applaud Holt Renfrew for taking bold steps to protect our oceans for future generations.”

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