Iceberg Vodka Unveils New Label


TORONTO — Iceberg Vodka has a new label, which showcases cutting-edge ink-changing technology to signal the product’s optimum drinking temperature.

“This is a global first in vodka: to feature a cold-activated label. Just place your bottle of Iceberg Vodka in the refrigerator or freezer, and when the maple leaf turns red it is the perfect drinking temperature,” said David Meyers, president and CEO of Iceberg Vodka.

The maple leaf, on the company’s iconic clear bottle — part of the brand’s logo — turns colour at 4°C.

The new label features a rendering of the 12,000-year-old Canadian icebergs from which the vodka is made, which is fitting since the brand’s elixir is made and bottled in Canada with the nation’s ingredients.

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