BURLINGTON, Ont. — Ikea Canada has partnered with the Breakfast Club of Canada to support childhood development in each of the communities where the chain operates. From today until the end of November, Ikea will donate one dollar from every breakfast it sells to the Breakfast Club of Canada, up to a maximum of $150,000. Furthermore, Ikea plans to donate cooking and eating products, as well as volunteers from its staff, to help the charity organization over the next year. The duo will help operate existing school breakfast programs and help to establish new programs in areas of critical need, including First Nations communities.
“We believe children are the most important people in the world and we are proud to partner with the Breakfast Club of Canada to support childhood development in each of the communities where we operate,” says Brendan Seale, Sustainability manager, Ikea Canada. “One in five children across Canada are at risk of going to school with an empty stomach, for a variety of reasons, and we are proud to support the Breakfast Club of Canada to enable children to start the day with well-nourished bodies so they can develop well-nourished minds.”
Ikea Canada has given its employees across the country the opportunity to contribute to the initiative as well, by adopting a local Breakfast Club of Canada where they can help serve breakfast, pack breakfast bags and deliver them to nearby schools.
“When we say that every dollar and every gesture counts, this is a great example. Ikea Canada’s generous support is very important and appreciated by everyone at the Breakfast Club of Canada,” says Daniel Germain, president and founder, Breakfast Club of Canada. “It is heart-warming to see that a partner like Ikea Canada cares that much about our mission. With Ikea Canada as a committed, national partner, we can concentrate on providing school-children their daily breakfast.”
The launch of this partnership coincides with Ikea’s unveiling of its new breakfast menu — which is a part of the chain’s goal of improving its entire food experience by offering healthy and sustainably produced food at affordable prices. New offerings include a new children’s menu and vegetarian options, in addition to cage-free eggs at all Ikea Canada locations, starting on Nov. 2, 2016.
More information on Ikea Canada’s food menu is available here.