MONTREAL — Imvescor Restaurant Group Inc. is unveiling a road map for growth and transformation during the next three years.
“With our strategic plan, we are entering an exciting phase of revitalization and growth for each of our brands,” said Frank Hennessey, president, CEO. “We will partner with our franchisees to evolve the brand experience by focusing on the core elements that make restaurants successful: quality food, good service, excellent value and an ambiance that people want to come back to.”
The key objectives of the strategic plan is to grow restaurant sales, to improve franchisee profitability, to enhance and leverage shared services, and to improve shareholder returns. The Restaurant Rejuvenation Plan will incent franchisees to renovate more than 100 restaurants to improve guest experience and increase sales, and will involve an investment from Imvescor of up to $5.5M over three years.
Imvescor has 234 locations in Eastern Canada, under the Pizza Delight, Mikes, Scores and Bâton Rouge banners.