TORONTO — On Saturday, Oct. 13, 2018, Friends of We Care once again teamed up with Smoke’s Poutinerie for the 9th Annual Smoke’s Poutinerie World Poutine Eating Championship (#WPEC2018) at Toronto’s Yonge-Dundas Square.
The jam-packed Poutine Rock n’ Roll stage show is the second largest food-eating competition in the world and included three on-stage eat offs featuring The Amateurs, the Professionals and the CEO Charity Challenge.
A total of 27 executives, including Kostuch Media’s editor and publisher Rosanna Caira competed in the eating championship. When all was said and done, and countless boxes of Smokes poutine were devoured, the CEO Charity Eat-Off raised more than $105,000 in charitable donations to benefit the brand’s national charity partner, Friends of We Care — the industry’s Charity of Choice, raising money through the collaborative efforts of this industry to send kids with disabilities to accessible summer camps. The fundraising efforts mean 400 kids will be able to attend the We Care Summer camp, creating memories that will last a lifetime.
Additional money was raised onsite through donations at the two competing Smoke’s Poutinerie food trucks, the Friends of We Care Smores Station and donation boxes located throughout the square.