ATLANTA — Inspire Brands, Inc. completed its US$11.3-billion acquisition of Dunkin’ Brands Group, Inc. on December 15.
“We’re very excited to welcome the Dunkin’ and Baskin-Robbins brands into the Inspire family. Dunkin’ and Baskin-Robbins are category leaders and two of the most iconic restaurant brands in the world,” says Paul Brown, co-founder and Chief Executive Officer of Inspire. “This is an incredible moment in our journey as a company.”
Dave Hoffmann, formerly CEO of Dunkin’ Brands will report to Brown as senior advisor and will help navigate the integration into Inspire. Scott Murphy will assume the role of head of the Inspire Beverage-Snack Category and president, Dunkin’, reporting directly to Brown. Jason Maceda will assume the role of president, Baskin-Robbins reporting to Murphy. Both will join the Inspire executive team.
“We’re excited to reach this important milestone together with our incredible franchisees, licensees, employees and suppliers,” says Hoffmann. “Over the past few years, we have accomplished much to be proud of, including the execution of our strategic plans that led to the transformation of our two beloved, iconic brands. We’re confident that Inspire’s proven stewardship of franchised restaurant concepts and best-in-class capabilities will drive further growth for both Dunkin’ and Baskin-Robbins around the world.”
With the addition of Dunkin’ and Baskin-Robbins, Inspire now encompasses nearly 32,000 restaurants across more than 60 countries, making it the second-largest restaurant company in the U.S. by both system sales and locations.
Inspire’s family of brands includes Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, Rusty Taco and SONIC Drive-In.