Instant Gratification

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Starbucks has rolled out a new line of instant coffee that rings in at about $1 a cup. As part of the Canada-wide launch, the java giant is challenging its discerning customers to put the new product to the test: “There’s a dramatic difference,” Starbucks founder and chief executive officer, Howard Schultz, told Canadian media. “It’s the difference between fresh squeezed orange juice and frozen concentrate.” For more information, click here.

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