VANCOUVER — Joey Restaurants is expanding its Cup of Care charity program this summer with the new Scoop of Care initiative. For the month of August, $1 from every scoop of the restaurant’s signature Spun Daily Ice Cream will be donated to a local charity chosen by Joey employees.
“Scoop of Care was created from our employees’ feedback and desire to find more ways to give back to their respective communities,” says Jeff Fuller, owner and CEO of Joey Restaurants. “At Joey Restaurants, we are passionate about empowering our communities and making sure they are provided with the necessary resources to be set up for success. We surveyed partners in each city to determine what causes were most important to them. It was important to us that our employees had a voice in crafting Scoop of Care and determining what initiatives they wanted to support. We are all really excited to see where we can take this.”
Ice-cream flavours include:
- Tahitian vanilla
- double chocolate
- strawberry jam
- salted caramel
- sour cherry and chocolate — new summer flavour
- espresso — new summer flavour
“We thought our Spun Daily Ice Cream was a great menu choice for the summer,” says executive chef, Chris Mills. “We have brought the process of making ice cream in-house. We start with liquid nitrogen, which is –196°C, and combine it with the house-made ice-cream base. When the liquid nitrogen hits the ice-cream base it freezes instantly, which produces extremely small ice crystals. This is what makes the creamiest and smoothest ice cream you have ever tasted. We will have one of our rotating flavours featured daily — meaning there will be plenty of reason to come back.”
The full list of local charities chosen by Joey employees is available here.