WINNIPEG — Asian restaurant chain Jollibee has opened its first Canadian location in Winnipeg.
“The Jollibee family is incredibly excited to break ground in Canada to serve the thousands of Filipino-Canadians and Jollibee fans alike. It has been a joy to see the happiness families experience when visiting our locations in the U.S. and we are thrilled to now bring that same feeling into Canada at such a festive time as this,” says Jose Miñana, Jollibee Foods Corporation’s Group president for North America and Foreign Franchise Brands. “There is nothing we love more than serving the favourite delectable dishes of Jollibee fans to more communities, bringing families together for great tasting food, happy moments and the warm and friendly service that Jollibee has come to be known for.”
Jollibee Food Corporation (JFC) is the largest restaurant company in the Philippines with more than 3,000 locations spanning the U.S., China, Brunei, Vietnam, Hong Kong, Singapore, Saudi Arabia, United Arab Emirates, Qatar Oman, Kuwait and Bahrain. The brands in the company’s portfolio include Jollibee, Greenwich, Chowking, Red Ribbon, Man Inasal, Burger King, Yonghe King and Hong Zhuang Yuan. JFC also has investments with brands Highlands Coffee, Pho 24, 12 Hotpot, Dunkin Donuts in China and U.S.-based burger chain Smashburger.
“Winnipeg is a fitting choice for Jollibee’s first Canadian store because it has the largest density of Filipinos to the total population of the city. Every Filipino wants to be reminded of the taste of home, especially during Christmas, and there is no other fast-food brand out there that can deliver that,” says Maribeth dela Cruz, VP and GM for Jollibee Foods Corporation North America.
Jollibee Winnipeg marks JFC’s 35th restaurant in North America. The brand plans to open three more restaurants in Canada in Winnipeg Northgate, Scarborough and Mississauga in 2017 and an Edmonton location in 2018.