TORONTO — Jollibee has continued its Canadian expansion with the opening of a restaurant at Toronto’s Centerpoint Mall.
The new location marks the brand’s ninth location in Ontario and 17th in Canada. The Greater Toronto Area is a key target for Jollibee’s broader strategy to strengthen its footprint throughout Canada. And, the fast-food brand is continuing its expansion across North America, with plans to open six additional locations in Canada and 20 in the U.S. by the end of 2021.
“We are thrilled to offer our Canadian fans another location where they can easily and safely access their favourite Jollibee menu items,” says Maribeth Dela Cruz, president, Jollibee Group North America, Philippine Brands. “Our passion continues to be providing our fans with great-tasting food, brightening their day and spreading the joy of eating with those who join us. The safety of our guests is our top priority and we are proud to offer secure ordering channels that make serving our customers possible.”
To provide a safe environment for customers and store team members in the midst of the COVID-19 pandemic, in-store dining at all Jollibee locations will remain closed until further notice. Jollibee’s North American business saw tremendous growth in 2020 through pandemic-compliant channels such as drive-thru, call and pick-up, takeout and delivery via DoorDash.