TORONTO — The largest quick-service chain in the Philippines is coming to Canada as part of an aggressive expansion plan that has added new units in the U.S., Vietnam, Hong Kong and Kuwait.
Jollibee is often described as serving “burger meals similar to McDonald’s,” but with sweeter sauces. It also offers breakfast; burgers such as the Amazing Aloha Champ, topped with pineapple; kids’ meals; noodles; and rice-based dishes, such as garlic-pepper beef. According to the Manila Standard, CFO Ysmael Baysa said the company will enter Canada within the year, with its first site planned in Toronto.
Jollibee was founded as an ice-cream parlour and has since grown to include more than 2,300 units. It has earned multiple best-employer awards in the Philippines. The company plans to open 330 stores this year, including 220 in the Philippines and 110 overseas
