SURREY, B.C. — The Joseph Richard Group (JRG) has launched 100 delivery-only restaurant concepts across B.C.’s Fraser Valley under its newest venture, Meal Ticket Brands. The company also notes it has strategic partnerships in place to facilitate expansion into Greater Vancouver and across Canada.
Meal Ticket Brands has been in research and development for more than a year, while the company curated popular foods and fine-tuned menu offerings. The online-only delivery concept will allow brands to build out a number of cuisines, optimizing their ability to cater to trends and consumers’ ever-changing tastes.
“We look to shatter records in the Canadian restaurant industry by launching a concept that has yet to be done before on such a mass scale. By repurposing traditional kitchen spaces in already operating businesses, this new concept will benefit each location they are housed in as well as our culinary teams by allowing them to diversify even further,” reads a JRG blog post announcing the launch.
“We’re very excited to be at the forefront of innovation for the restaurant industry. This launch is a testament to the continued popularity of food-delivery services,” says Ryan Moreno, CEO, JRG. “Through innovative technology and an incredible team, we’ve been able to disrupt the status quo and offer a new way for our customers to enjoy a variety of unique cuisines.”
Meal Ticket Brands’ ghost restaurant brands include Obey Poke, STAK’D Sandwich Co., Frsh Frys, Power Plants and Sweet Tooth Desserts — all of which feature menus designed by the JRG culinary team.
“Ghost restaurants allow us to continuously curate menu items to society’s constant changing tastes and trends,” explains Andy Slinn, executive chef, JRG. “From poke bowls to fried chicken, guests can enjoy foods that fit their taste while maintaining the quality and standard that The Joseph Richard Group is proud to stand behind.” JRG corporate chef, David Jorge, has also designed a menu inspired by his winning dish from Master Chef Canada which is available under the Master Chicken brand.