DALLAS, Texas — Julie Hauser-Blanner will lead Le Duff America’s U.S. launch of Brioche Doree, a French-style fast food brand.
Le Duff America is the American subsidiary of the global French bakery-cafe operatio, Groupe Le Duff,
Hauser-Blanner has held multiple leadership roles at Bloomin’ Brands, including vice-president of Global Operations at Outback Steakhouse and regional vice-president at Bonefish Grill. She most recently led the foodservice business at Bass Pro Shops.
“Julie has a strong track record in domestic and international operational excellence, making her an outstanding choice to lead the U.S. launch of our legacy Brioche Doree brand,” says Le Duff America CEO Olivier Poirot. “She is also a very enthusiastic developer of people who strongly believes in creating and nurturing a highly motivated team dedicated to achieving ambitious goals and results, which is imperative as we recreate the brand for the U.S. market.”
“My top priority is to make this iconic global brand relatable to the U.S. consumer while maintaining the highest standards of guest experience and exceptional food quality,” says Hauser-Blanner.
The company, which has a handful of small-format, franchised Brioche Doree airport locations in several American states, plans to open three to six full-size corporate Brioche Doree locations in two urban markets in order to develop a U.S. brand identity. It will then launch a franchising initiative to expand the brand.