Justin Bieber Partners with Tim Hortons to Launch New Menu and Merchandise Items
TORONTO — Tim Hortons is partnering with Justin Bieber to bring new menu items and co-branded merchandise to restaurants in both Canada and the U.S.
Starting Nov. 29, 2021, Tim Hortons will roll out a limited-edition selection of Timbiebs Timbits in chocolate white fudge, sour cream chocolate chip and birthday cake waffle flavours. Bieber worked closely with chef Tallis Voakes, director of Culinary Innovation at Tim Hortons, to create these flavor combinations.
“What’s amazing about working with Justin is he has an authentic, life-long relationships with Tims and he was so invested in working on Timbiebs and our future plans together,” says Hope Bagozzi, Chief Marketing Officer for Tim Hortons. “He knows exactly what our guests already love about the Tims brand and he’s helping us deliver new menu innovations that we know they’re going to love. We’re really looking forward to what’s next.”
More details about this partnership will be announced soon.