HALIFAX — Alexander Keith’s India Pale Ale recently got a facelift. Its traditional stag mascot has been temporarily switched out for one of 18 commemorative crowns to mark the 100th anniversary of the Canadian Navy with ship badges from its military vessels based in the east coast.
“This is a way for us to show our support for the men and women of Canada’s East Coast Navy,” said Wade Keller, Labatt director of Corporate Affairs for Atlantic Canada. “We know the people on board these ships take great pride in their vessels and what they represent. We are pleased to help recognize that through this special set of commemorative crowns.”
A limited-edition set of crowns was presented to the Commander of Maritime Forces Atlantic, Rear Admiral Paul Maddison, by Labatt vice-president of Corporate Affairs, Charlie Angelakos, aboard the HMCS Charlottetown today.
“Throughout 100 years of distinguished naval service to Canada, all of our ships and submarines have been identified by distinctive crests. Today, our crews proudly display their ship’s crests on badges worn on their naval combat dress,” said Rear-Admiral Maddison. “It means a lot to us to have Keith’s as a supporter in our celebrations, and I know our sailors will be keen to collect full sets of these special crowns.”
The crown-crested bottles will be available at Maritime liquor stores within the next few weeks for a couple of months or until all have been sold.
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