TORONTO — Kelseys Original Roadhouse is celebrating its top-selling menu item, the Four Cheese Spinach Dip, in an integrated billboard campaign titled “Dip Dip Hooray” across Ontario, St. John’s, Nfld. and Moncton, N.B.
Launched in June, the campaign leverages stunt and digital billboards alongside a 3D cheese pull. The locations of the billboards align with Kelseys’ road-trip brand positioning, placed on routes to popular summer road-trip destinations and in proximity to the 67 Kelseys locations.
Additionally, the campaign, created by Toronto-based Ostrich Studios, is coupled with a Kelseys equity TV spot, “Take a Trip Down the Block,” digital ads, influencer activations and a direct mailer.
“Our Four Cheese Spinach Dip is one item that has become synonymous with the brand for much of our 40-year history,” says Shannon Lawler, director of Marketing, Kelseys Original Roadhouse.
