The partnership was announced to the media yesterday, Oct. 5, and will be launched at the opening game of the hockey season on Thursday, Oct. 7, when the Toronto Maple Leafs will be pitted against the Montreal Canadiens.
Kennedy’s signature fries will be showcased at a new kiosk sporting the Jamie Kennedy Fries brand. It’s expected the famous chef will go through six bushels of Ontario’s Yukon Gold potatoes for each event held at the Air Canada Centre (ACC). Fried until golden, the spuds are tossed in a combination of fine and coarse sea salt and thyme before being served with a choice of cider of chili mayonnaise or ketchup. Kennedy has created the special sauces exclusively for the ACC kiosk. The fries will retail for $6.50.
“Partnering with a well-known chef like Jamie Kennedy helps us to continue raising that bar. It’s going to be a home run,” Robert Bartley executive chef and director of Culinary for MLSE, told the media. For Kennedy, the partnership represents “a vehicle” to extend his brand and to bring good quality food to the masses. “I’m really excited by this since I’m a lifelong fan of the Toronto Maple Leafs,” said Kennedy.
The fries will complement other ACC concession offerings, including the popular Burkie’s Dog House kiosk, which is set to offer a slew of new items on the menu, including the BLT dog with bacon, lettuce, tomato and mayonnaise; and Sweet Wally’s, offering a selection of handmade candy apples, floss and team-themed rice crisp treats.