TORONTO — KFC Canada has launched a national campaign for Halloween, officially changing its tagline to “It’s Freaky Finger Lickin’ Good” until Oct. 31. Additionally, KFC Canada has launched a social giveaway contest for custom KFC glow-in-the-dark buckets.
“We’ve leveraged two of KFC’s strongest assets – our classic tagline and iconic bucket – to take over this season’s spookiest night of the year,” says Azim Ahktar, director of Marketing, KFC Canada. “Halloween’s hottest accessory is the trick-or-treating bucket, so it was only natural we transform our world-famous bucket into a glowing, gothic, must-have moment for KFC fans across the country. This bucket ‘glow-up’ comes through in our creative, full of Halloween’s most prominent figures helping themselves to a freaky finger lickin’ good piece of chicken, and through our social contest giveaway – where consumers can get their hands on a limited-edition KFC bucket ahead of the big night.”
