Kid’s Meal Toys to Be Banned in San Fran?

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SAN FRANCISCO — Giving away free toys or other incentives with meals marketed toward children could be banned in San Francisco under a new draft ordinance drawn up by San Francisco supervisor Eric Mar and two of his colleagues earlier this month.

“This legislation is aimed at promoting healthy eating habits and to address issues related to childhood obesity,” reads the proposal that also stipulates that kid’s meals should include a half-cup of fruit and three-quarters of a cup of vegetables. “Fast-food restaurants target children and youth by offering toys and other incentive items. The Healthy Meal Incentive legislation would encourage restaurants to provide healthier meal options.”

The proposal mirrors a recent Santa Clara, Calif., measure — believed to be the first of its kind in the nation — which takes the situation one step further, establishing thresholds for total calories, calories from fat, trans fats, sodium and sugar.

 

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