ATLANTA — GP PRO, a division of Georgia-Pacific, has promoted Kimber Shray to vice-president of Marketing. In this role, Shray will lead GP PRO’s marketing team and guide sales-enablement initiatives.
“The Coronavirus pandemic created unprecedented shifts in the marketplace that continue to drive critical changes in what our customers need and in how they operate. GP PRO is tasked with being the best partner we can be as we provide them with guidance, products, service, and support,” says Mike Adams, president of GP PRO. “During her time with Georgia-Pacific and, specifically with GP PRO, Kimber has demonstrated a depth of insight into the customer mindset, including an understanding of how to serve our partners in good times and in bad, and how to help them succeed through it all. I’m delighted to have her at the helm of our marketing operations.”
“GP PRO is a market-based organization dedicated to empowering its employees and its customers to work together to achieve success,” said Shray. “As I move into my new role, I look forward to helping our sales and marketing teams more deeply understand the trends driving our customers’ needs and to helping our customers more effectively benefit from our knowledge, solutions and resources as they navigate their purchasing journey.”
Shray has been with Georgia-Pacific for 11 years. Most recently, she led GP PRO’s customer-marketing and segment-insights team, where she was largely responsible for optimizing the company’s integrated sales, marketing and category planning process and supporting its proprietary insight-based selling platform, GPXperience. Prior to that, she was an integral member of the company’s Digital Core team, which oversaw an enterprise-wide digital transformation initiative. Specifically, Shray led the roll-out of SAP Marketing Cloud and co-led the SAP Hybris Commerce launch. She also spent several years working on Georgia-Pacific’s retail division. Her earlier career experience includes positions with Heinz and MatchPoint Marketing.