Kitchen Hub Announces Additional $9 Million in Funding


TORONTO — Kitchen Hub, Canada’s first virtual food hall, has secured $9 million in funding from investors such as Proficio Capital Partners, Harlo Equity Partners, PIK Investments LLC and QSR Group Inc. With this new funding, Kitchen Hub will open five locations in 2022, with plans to expand to 50 locations across Canada in the next five years.

Additionally, Kitchen Hub’s capital will support new restaurant partners, develop technology and grow its team. 

“With this injection of capital, we plan to double the size of our team as a first step to opening more locations and engaging exciting new brand partners,” says Adam Armeland, CEO of Kitchen Hub. “Kitchen Hub prioritizes community, operational excellence and innovation — a culture that has greatly contributed to our position as leaders in an industry experiencing major transformation.”

“The pandemic has resulted in tremendous innovation and growth in the takeout landscape, with virtual food halls becoming a fixture across North America,” says Matthew Wosk, CEO of Proficio Capital Partners. “We’ve seen this business model skyrocket in the U.S. and with Kitchen Hub being an industry leader in Canada, we saw an opportunity to help them expand quickly.”

“Kitchen Hub is an amenity that enlivens community hubs, industrial nodes and suburban office campuses,” says Mat Abramsky, CFO and co-founder of Kitchen Hub. “This new capital will allow us to work with many more landlord partners across Canada to expand our footprint and feed our neighbours.”

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