Knorr Launches Plant-Based Pizza

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ROTTERDAM, N.L. — Knorr has launched Plizza, a plant-based version of pizza.

The recipe itself becomes a Plizza with three simple swaps, including making the dough with wholegrain spelt flour; adding a Knorr-flavoured sauce made with sustainably sourced ingredients paired with soil-enriching, high fibre beans; and replacing the toppings with nutrient-packed veggies such as fast-growing spinach and self-sowing watercress.

“Food is a delicious force for good and we’re on a mission to get food that’s better for us and the planet on everyone’s plates,” says April Redmond, Global Brand VP at Knorr. “With Knorr’s authentic flavour paired with the Future 50 foods, we are showing the world just how irresistible eating for good can be. Together we will change the world by changing what’s on our plates.”

“On World Eat for Good Day, we want to help everyone understand the impact our food system has on our planet and our health and provide a delicious way to make a positive change,” says Dorothy Shaver, director of Global Food Sustainability at Unilever. “Knorr is on a mission to help everyone eat a wider variety of plants that are grown in sustainable and regenerative ways for our health and the health of the planet. Through this campaign, in addition to our products, programs, and partnerships we are inspiring everyone to Eat for Good.”

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