TORONTO — Kraft Dinner (KD) and Burger King have partnered to introduce KD Bites, featuring cheesy KD on the inside and a crispy coating on the outside. KD Bites are available exclusively at select Burger King locations and can be ordered through Uber Eats, SkipTheDishes and DoorDash.
“We’re really excited about this collaboration between Kraft Dinner and Burger King. With snacking occasions on the rise, we saw an opportunity to bring these two iconic brands together to give our KD fans a new and delicious way to enjoy their favourite, one-of-a-kind cheesy taste in an ultimate snacking, bite-size format,” says Daniel Gotlib, associate director, Brand Building & Innovation, Kraft Heinz Canada.
On June 22, KD teased its partnership by exchanging logos on social media across Twitter, Facebook and Instagram to visually demonstrate the cheesy combo. Following this, a launch video was shared on social media.
“With the introduction of KD Bites, we’re taking an iconic Canadian dish and adding an innovative twist on it that we know our guests will love,” says Nicholas Hansen, manager, Marketing Execution Canada, Burger King.
The bite-sized snacks will be available at participating restaurants for a limited time and sold in packs of six.