Krispy Kreme Doughnuts Inc. has announced it will be adding a freshly brewed coffee to its menu. The coffee is designed to be the perfect complement to its Original Glazed doughnuts and other treats.
Beverage Industry wrote that the company is introducing two authentic blends of fresh coffee, made from 100-per-cent Arabica beans: Smooth for easy drinking and Rich for a more bold experience. To advertise its new menu item, Krispy Kreme will be giving away a free glazed doughnut with every purchase of a coffee, starting on Feb. 6 until Feb. 28.
“We have completely reinvented Krispy Kreme coffee from the bean to the cup, ensuring our customers’ beverage experience delivers the fresh quality and taste you always get from Krispy Kreme Doughnuts,” says Jackie Woodward, chief marketing officer of Krispy Kreme Doughnuts.
