MONTREAL — Canada Dry Mott’s Inc., Keurig Dr Pepper Canada and Labatt Breweries of Canada have entered into an agreement for Keurig Dr Pepper Canada to distribute all of Labatt’s non-alcoholic beverage portfolio in all provinces except Quebec starting Oct. 1, 2021.
“We couldn’t be more pleased to partner with the Keurig Dr Pepper Canada team to maximize the potential of our non-alcoholic offerings,” says Kyle Norrington, president of Labatt Breweries of Canada. “Their extensive knowledge of the beverage industry, strong distribution network and complementary brand portfolio will undoubtedly increase Labatt’s ability to reach Canadians with its offering of accessible non-alcoholic beers. The Keurig Dr Pepper team will be responsible for maximizing the number of points of sale where our products are sold, as well as facilitating our operations across Canada.”
“Labatt has an outstanding reputation both for the iconic nature of its brands and for the consistent quality of its products,” says Olivier Lemire, vice-president of Commercial Strategy and Partner Brands at Keurig Dr Pepper Canada. “We’re proud to partner with a Canadian company that shares a legacy of quality products, employing Canadians and serving its communities. This agreement will enable us to broaden our immediate consumption portfolio and grow the Labatt brand in Canada through our coast-to-coast sales and distribution network.”