TORONTO — Alexander Benedet is the new VP of Customer Strategy & Development at Lactalis Canada. In this position, Benedet is responsible for building and leading the Revenue Growth Management, Ecommerce & Shopper Marketing, Sales Operations and Business Development teams under a newly created centre of excellence for the Commercial function at Lactalis Canada.
Benedet boasts more than 20 years of experience in progressive leadership roles within Consumer-Packaged Goods. Most recently, he was the VP of Sales Strategy, Capabilities and Planning at General Mills. Prior to that, Benedet was the VP of Marketing and has held multiple leadership roles in finance with the company.
“We’re excited to welcome Alexander to Lactalis Canada as vice-president, Customer Strategy and Development,” says Mark Taylor, president and CEO, Lactalis Canada. “With Lactalis Canada’s continued growth and commitment to service excellence, Alexander will be integral to aligning sales processes and business development across our fluid, cheese and yogurt divisions and working closely with our key customers so that we can optimally deliver on their respective plans and strategies.”
“I’m thrilled to be joining Lactalis Canada at this critical point for the business where I can not only play a role in the company’s continued transformation, but also help respond to evolving customer needs and consumer expectations,” says Benedet. “I look forward to contributing to Lactalis Canada’s growth and success and collaborating with our customers to bring the best of dairy to Canadians through our high-quality brands and products.”