LACHINE, Que. — Lagoon Seafood is bringing its innovative premium products to local Ontario stores. With a national growth strategy in place, the supplier is expanding its reach to the Ontario market, making its products more widely accessible in the retail, wholesale and foodservice sectors.
In 2022, an Ontario-based sales team has targeted growth in the retail side of the business, while expanding Lagoon Seafood’s reach in the hospitality and wholesale sectors. This year, its fresh and frozen products, including the company’s Blue Tide label, will be more readily available in supermarkets such as Loblaws, Metro, Adonis, Costco, and Market Fresh in Guelph, Ont.
“We’ve built a reputation of offering premium quality and innovative products that customers trust. We’re confident that we’ll do the same in Ontario as we expand our presence in the market,” says Michael Cheaib, business resource manager at Lagoon Seafood. “Our mission is to increase brand awareness, build strong distribution links with our retail partners, and encourage consumer trials supported by our marketing and communications initiatives. We are participating in various consumer shows and food tasting events throughout the year and exploring new partnerships in the foodservice industry within Ontario.”