TORONTO — Larry’s Catch co-founder, Glen Creaser, is on a mission to help Canadians embrace and enjoy seafood the local, sustainable way. Creaser’s fisherman dad, Larry, served as the inspiration behind the new venture. The company is a seafood delivery and subscription service.
A Nova Scotia native, Larry provided the fresh seafood — dubbed Larry’s Catch — at the centre of countless family dinners and, in the process, instilled a deep-rooted love and appreciation for local seafood into his son.
Creaser moved to Ontario in 2016 and found that the local, top quality fish he had come to expect was in short supply. More than 90 per cent of seafood consumed in the province is imported, he say, and when he stopped by fish stores, the staff were never able to share much information about where and how their catches were sourced.
“I quickly went from eating seafood almost every day, to never,” says Creaser. “It’s safe to say that I was really taking having a fisherman as a father for granted.”
Creaser asked his father to send him seafood deliveries from the East Coast, and before long, plenty of other seafood aficionados wanted in.
Sensing a business opportunity, Creaser approached James Quinn and Javier Mejorada, his partners in tech start-up Afino. The trio launched the business, aimed at helping workers better connect with one another through Slack, after graduation in 2020, growing it during the pandemic from a cottage in Lunenburg, N.S. before Afino’s sale to a Toronto-based company in 2022.
Teaming up once more under the Larry’s Catch banner, they reached out to MSC-certified family fisheries in Canada’s Atlantic, Pacific and Arctic regions, forging relationships with small, independent producers.
Now, each Larry’s Catch purchase goes back to supporting Canadian rural fishing communities.
