Lawsuit Against McDonalds Canada Over Marketing of Happy Meals to Proceed

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MONTREAL — A judge has authorized a lawsuit against McDonald’s Canada over the marketing of Happy Meals to children under the age of 13 in Quebec, according to CP24.

Montreal lawyer Joey Zurkan previously sought authorization for a class-action lawsuit, arguing the promotion of the popular meals meant the company was illegally advertising to children.

The decision — made Wednesday by Quebec Superior Court Justice Pierre-C. Gagnon — paves the way for the case to be heard in court.

Zurkan’s lawsuit claims that displays inside the restaurants showing off toys that come with Happy Meals violate the law.

A spokesman for McDonald’s Canada says the company is fully aware of its obligations under Quebec’s advertising laws and doesn’t believe the class action has merit.

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