DETROIT and NEW YORK — Little Caesars and the National Hockey League (NHL) have announced a new North-American partnership, naming Little Caesars the official pizza delivery of the NHL.
The multi-year agreement offers Little Caesars an array of exclusive marketing rights and designations that will connect the brand with the NHL and its events. Fans will see the Little-Caesars brand displayed in a corner in-ice ad position during every game of the 2020 Stanley Cup qualifiers and 2020 Stanley Cup playoffs, as well as all exhibition games. The partnership begins immediately and runs through the 2020-2021 season.
“Little Caesars is an enormous global restaurant chain with deep ties to our sport, both at the club level with the Detroit Red Wings as well as through its long-standing youth hockey involvement in Michigan,” says Kyle McMann, NHL senior vice-president, North American Business Development & Global Partnerships. “We’re thrilled to welcome this iconic brand to the NHL family, and are excited to share and build new programming to deepen Little Caesars’ connection to fans across North America. We will work to promote Little Caesars new delivery service and create new offerings that will entice fans to make Little Caesars a staple of their game night ritual for our first summer Stanley Cup Playoffs.”
Little Caesars has a proud and well-established affiliation with hockey. Mike and Marian Ilitch, the founders of Little Caesars, purchased the Detroit Red Wings in 1982 and began sponsorship of amateur hockey in 1968.
“As we continue to add stores and customers across the globe, our partnership with the NHL will connect us with millions of consumers around the world in a new way,” says Dave Scrivano, president and CEO of Little Caesars. “The Little-Caesars brand has had a deep relationship with the incredible sport of hockey for a long time, and we’re thrilled to take our love of the game to the next level.”