Lobster PEI Launches PEI Lobster Roll Call in the GTA


TORONTO — Lobster PEI has launched the first PEI Lobster Roll Call with a shortlist of nine Greater-Toronto-area (GTA)-based restaurants serving up their own signature style on the classic lobster roll. In partnership with Toronto Life and chef Charlotte Langley, the contest aims to promote sustainable local lobster and support the foodservice industry.

The PEI Lobster Roll Call invites lobster fans across the GTA to visit participating restaurants to try out lobster rolls featuring sustainable P.E.I. lobster and then visit the Toronto Life website to cast a vote for their favourite.

The contest runs between August 12 and Aug. 31, 2020. Once the ratings are tabulated, the top-three restaurants will be announced and featured on the Toronto Life website. By voting, lobster lovers will have a chance to win a Lobster PEI prize pack plus a $500 gift card to dine at and support the participating restaurants.

“Due to COVID-19, Canadians are travelling less and this means they’re not able to enjoy the delicious, sustainable P.E.I. lobster they normally would while visiting our province,” says Charlie McGeoghegan, Board Chair of The Lobster Fishers of Prince Edward Island (LFPEI). “We’re excited to bring the P.E.I. experience to Ontario in a fun and exciting way while supporting the foodservice sector wherever we can.”

A list of participating restaurants can be found here.

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