The 2024 Future Menus Report tells us that “Local Abundance” is a key trend, and Hellmann’s has been an industry leader in championing that trend.
Since 2018, Hellmann’s canola oil has been 100 per cent responsibly sourced in Canada— a first for a major mayonnaise brand. It was also the first in Canada to be made with 100 per cent free-run eggs.
“The foodservice industry today is all about celebrating and embracing local while making deep connections in the heart of our communities, especially restaurants,” says Natasha Fraser, senior Marketing manager, UFS Canada. “Not only is Hellmann’s made in Canada, but we also partner with farmers and suppliers to ensure our ingredients are locally sourced.”
Customer demand for local ingredients is stronger than ever, she adds. “Our report shows that 77 per cent of Gen Z are willing to pay more for foods sourced locally. So, it makes sense for chefs to incorporate more local ingredients in their menus.”
Using a product such as Hellmann’s Real Mayonnaise can complete the sustainably sourced picture in restaurants, says Fraser. “You can build a burger with Alberta beef, Manitoba cheddar, and locally sourced lettuce and tomatoes. Adding a mayonnaise that is made in Ontario completes the connection. Those things matter to operators and guests.”
