TORONTO — The Italian Chamber of Commerce of Ontario (ICCO) has launched a series of initiatives to raise awareness of authentic Made in Italy products.
The #MadeinItaly program includes educational tours to Italy, food tastings around the GTA and a week of programming — called ‘Italian Week’ — in collaboration with Centennial College. Chefs from Italy will visit Toronto to offer intensive education programs to students, as well as assist in creating menus using authentic Italian products. As part of the campaign, Centennial College’s School of Hospitality, Tourism and Culinary Arts will host its first-ever Italian Food Symposium, CentITALIA, which will bring prominent chefs, food and wine experts, restaurateurs, influencers, educators, journalists and foodies together for a day of food education, inspiration and celebration.
“ICCO’s goal with this project is to help Canadian consumers identify DOP (Protected Designation of Origin), IGP (Protected Geographical Indication) and DOC (Controlled Designation of Origin) products when they buy their groceries,” says Corrado Paina, executive director at the ICCO. “At the same time, we want to reach food industry experts, chefs, as well as the general public to offer suggestions on how to prepare dishes that enhance all their unique properties and characteristics.”