Maple Leaf Releases Limited-Edition Climate Change Colouring Kit


MISSISSAUGA – Maple Leafs Foods has announced the release of a climate-change colouring kit to celebrate Earth Day. The Picture a Better World Climate Change Colouring Kits, consisting of custom climate-themed crayon colours and colouring book, will be available for Canadians to order online free of charge beginning today.

The kits display the realities of climate change from coast-to-coast with the introduction of six unconventional crayon colours: Ocean Green, Sky Orange, Grass Yellow, Forest Black, Sand Blue and Freshwater Brown.

“Climate change is happening now, making it essential that education and climate action also happens right now,” says Tim Faveri, vice-president of Sustainability and Shared Value, Maple Leaf Foods. “Maple Leaf is committed to doing our part to create a healthy planet for future generations and we are proud to share this commitment with Canadians in a way that brings families and communities together.”

Maple Leaf’s Climate Change Colouring Kits reflect the company’s values and commitment to sustainability and have been thoughtfully produced to have a net-zero carbon footprint.

Each colouring book (including packaging) is 100-per-cent recyclable and FSC (Forest Stewardship Council) Certified. The crayons are made from eco-friendly soy and beeswax and come in a metal reusable container.

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