Maritime Invasion Begins at Bâton Rouge


MONCTON, N.B. — The Moncton, N.B.-based Imvescor Restaurant Group is expanding its signature rib restaurant, Bâton Rouge, into its home-base of Atlantic Canada, with news that a location will be opening in Morse’s Tea building in Halifax’s Historic District.

“We are thrilled about the upcoming opening of our first Bâton Rouge here at home, in the Maritimes,” said Kevin Friesen, chief operating officer, Bâton Rouge restaurants. “Not only is it the first Bâton Rouge to open in eastern Canada but it is also in an ideal setting to recreate the cozy and warm atmosphere found in all our Bâton Rouge restaurants. The Morse’s Tea building has deep roots in Halifax’s history, and we will make sure to honour its rich heritage by serving Morse’s Tea to all our guests.”  

The new location will be commandeered by Halifax businessmen Maxime St. Pierre and Leo Salloum as well as successful Bâton Rouge manager Shayan Safaei. “We have great plans for the space,” says St.Pierre. “We want to preserve the historic building’s cachet and unique features.”

Further expansion of the chain is in the works in Alberta and the Maritimes. In the meantime, the Halifax location is expected to open in the spring.

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