MARKHAM, Ont. — Mary Brown’s Chicken has partnered with Toronto Blue Jays closer Jordan Romano for a tongue-in-cheek campaign to promote the Mary Brown’s app. The brand is already in a five-year sponsorship as an Official Partner of the Toronto Blue Jays and Official Chicken Restaurant of the Toronto Blue Jays.
The foundation of the Romano campaign is a TV commercial, airing nationwide on Rogers media platforms from July 7 to October 5. The campaign aims to promote Mary Brown’s offers with the slogan “Save like a Pro.”
“We wanted to promote the amazing offers and savings available exclusively on the Mary Brown’s app. And then we realized that connecting savings on our app with Jordan Romano’s historic save record could be funny, memorable and very effective – a series sweep, so to speak,” says Jeff Barlow, VP Marketing, Mary Brown’s Chicken. “Apps are an important part of the future of the quick-serve business, and we plan to grow MB app downloads substantially this year. Beyond the convenience and rewards, we’re planning to achieve that growth with fantastic value offers every month, exclusive to the app.”
