Mary Brown’s Updates Ad Campaign

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TORONTO — Mary Brown’s traditional image is getting a modern twist with news that a new advertising campaign is in the works at the quick-service chain.

The leaders of the chicken and taters franchise have hired The Adlib Group to helm the marketing and communications for the company, and the new team will be introducing a new slogan that invites Canadians to “Get Mary’d.” According to a company release, “the campaign will speak to customers, old and new and ask them to ‘be unfaithful’ to their usual dinner dates and ‘not commit’ to lunch with someone else.”

Things have changed in the industry. “It’s not just about eating out anymore,” said Nigel Beattie, president and CEO, Mary Brown’s.

The plan is in place. “We will rely on traditional as well as cutting-edge methods of communication to get the message out about Mary Brown’s,” said Michael Abramson, president, The Adlib Group. “We see tremendous growth potential for this classically Canadian franchise and look forward to the months ahead.”

The Canadian-owned company has 85 locations across Ontario, Alberta and the Maritimes.

 

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