MasterCard Unveils New Mobile Offerings


TORONTO — MasterCard Canada’s mobile innovation truck gave guests a new digital experience earlier this month with an exclusive demo showcasing its new payment technologies.

Qkr! by MasterCard is an app-based mobile ordering and payments platform that allows consumers at live events to order, pick up or have food delivered directly to their seats. A pilot program ran at Air Canada Centre in Toronto from April to May and additional programs have been launched in the U.S. and the U.K.

The company also released MasterPass, a digital service that allows consumers to use any payment card or enabled device to discover shopping experiences. The MasterPass check-out service provides merchants a way to accept electronic payments, regardless of where the consumer may be. MasterPass-connected wallets allow consumers to securely store card information and address books in a secure cloud.

Other offerings include Pay with Rewards, which gives MasterCard cardholders the ability to redeem their points towards purchases at millions of eligible MasterCard locations worldwide. ShopThis! is a new MasterCard e-commerce platform that transforms digital entertainment and publications into an shopping experience, allowing consumers to make purchases directly through the online offering.

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