TORONTO — McDonald’s Canada has expanded its coffee portfolio with the national launch of McCafé Premium Roast ground coffee and single-serve coffee for Tassimo and Keurig, available in major grocery stores Sept. 29.
“There is no better way to connect with Canadians than with a great cup of coffee,” said John E. Betts, president, CEO, McDonald’s Canada. “By offering our McCafé Premium Roast coffee in a variety of formats on grocery shelves, we are making it even easier for our customers to integrate their favourite coffee into their everyday routines, building an even stronger connection to our brand.”
The launch is part of the company’s ongoing strategy to gain greater market share. The McCafé brand launched in the Canadian quick-service coffee landscape in 2011.