TORONTO — McCafé has introduced its biggest festive campaign since the brand’s Canadian launch in 2011. The McCafé festive lineup — available in participating McDonald’s restaurants across the country starting today — will feature four decorated cups, complete with bright-red lids, marking the first time the brand has changed the colour of its signature lid.
The campaign will also include a national promotion and limited-time menu items at participating McDonald’s restaurants, including:
• From Nov. 13 to Dec.10, get any size Premium Roast coffee, including a new XL size, for $1 plus tax
• Gingerbread Blondies and Peppermint Brownies (made without gluten). Participating Quebec restaurants will be offering a Chocolate-Hazelnut Croissant in place of the Peppermint Brownie
• The Peppermint Mocha, Peppermint Hot Chocolate and the new Crème Brûlée Latte
• Crème Brûlée and Peppermint Mocha Iced Frappés will be introduced. For the first time, Iced Frappés are offered year-round to build on the momentum created by the popular Oreo Iced Frappés this summer
“Canadians are at the heart of every cup of McCafé served and this holiday season, our festive offering is our way of giving back to them as a small token of appreciation for their continued loyalty,” says Catherine Crozier, head of McCafé Innovation, Marketing and Brand Development.
The McCafé festive menu runs until the end of the year. Join the conversation online using #McCafeYourHoliday.
