TORONTO — Canadians can now collect McCafé Mobile Rewards through the My McD’s app with the purchase of any size hot beverage.
The new McCafé Mobile Rewards will not replace the on-cup rewards system, but provides a new digital option for collecting hot-beverage rewards. Guests will be able to collect Mobile Rewards by scanning the McCafé Mobile Rewards Card or another mobile offer at the restaurant, drive thru or kiosk, or by placing a mobile order with an applicable McCafé hot beverage in the order. When seven Mobile-Rewards stickers are collected — same as the on-cup component — guests will receive a mobile offer in the My McD’s app for a free medium hot McCafé beverage.
“This is a very exciting new offering and one we’re tremendously proud of. McCafé Mobile Rewards is just another example of McCafé’s commitment to guest-centric improvement and innovation,” says Catherine Crozier, senior director, Strategy, Marketing & Brand Innovation for McCafé. “McCafé Mobile Rewards is an expansion of the on-cup-sticker rewards program, tailored to the diverse and changing needs of our guests.”
Guests have the opportunity to collect double the rewards with on-cup and digital stickers. They can also save their beverage-order preferences within the app, making it more convenient to place orders.