“Each year we survey the IFDA distributor membership and ask them to rate the effectiveness and performance of manufacturers that participate in the IFDA Partners Program,” IFDA chairman Mac Sullivan, president & CEO of Pate Dawson Company, said at the recent award ceremony at the 2011 IFDA Partners Executive Forum in Amelia Island, Fla. “Our goal in presenting this award is to recognize exceptional manufacturer performance in working with their distributor customers.”
McCain Foods USA received the highest score in the survey with excellent ratings on handling account issues, effectively communicating product information and providing appropriate sales training tools.
“McCain makes a commitment to take an industry leadership role, and that includes initiatives that we are undertaking with distributors to make our industry better — more effective, more efficient, and to drive out costs,” said Randy Wieland, senior vice-president foodservice sales for the winning company upon being presented the award.
IFDA also publicly recognized the second- and third-place ranked manufacturers, which were Tyson Food Service Group and General Mills Bakeries & Foodservice, respectively.
