McCormick For Chefs Introduces Whole Grain Brown Rice Mixes


HUNT VALLEY, MD McCormick For Chefs, the Food Away From Home Division of McCormick & Company, Incorporated (NYSE: MKC), the global leader in flavor, introduces five Zatarain’s 100% whole grain brown rice mixes for foodservice, available as of mid-July 2013. Made with U.S.-grown rice and natural flavors, these brown rice mixes offer more whole grain goodness with reduced sodium.

Chefs and operators, especially in K-12, College & University and Healthcare segments, can now meet demand for health and menu variety with Zatarain’s whole grain portfolio, which includes:

  • Brown Rice, Chicken Flavor Mix (new)
  • Brown Rice, Mexican Style Mix (new)
  • Brown Rice, Spanish Style Mix (new)
  • Brown Rice Pilaf Mix (new)
  • Brown & Wild Rice Mix

According to market research firm NPD Group, whole grain consumption has increased after remaining steady for several years. Additionally, a report published by Global Industry Analysts, Inc. shows that the global market for whole grain and high fiber foods is forecasted to reach $27.6 billion by the year 2017, and innovative products with improved flavors are driving demand. Flavorful, convenient and easy to execute, Zatarain’s 100% whole grain brown rice mixes help chefs tap into this trend by appealing to health-conscious diners.

Labeled with the Whole Grain Council’s 100% stamp, Zatarain’s rice mixes offer a full serving of whole grains per serving. Additionally, to help meet USDA guidelines, mixes contain fewer than 500mg of sodium per one-cup serving prepared and fewer than 240mg of sodium per half-cup serving prepared.

“The perfect menu solution, this Zatarain’s rice mix portfolio is truly unique because they are each 100% whole grain and still taste great,” said Ian Wesson, Director of Marketing, McCormick For Chefs. “Chefs and operators can now seamlessly expand their whole grain offerings with savory flavors that are satisfying, inspiring and healthy for customers.”

Packaged in user-friendly pouches, Zatarain’s whole grain brown rice mixes also enhance back-of-house efficiencies. Chefs can benefit from simple step-by-step directions in English and Spanish, optimal freshness with superior barrier material and precise portion measurement—one pouch equals one full 2″ hotel pan.

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