HUNT VALLEY, Md. — McCormick & Company, Inc. is jumpstarting a year-round, always-on flavour-news approach to its nearly 20-year-old annual report. Flavor Forecast, which highlights fresh flavour insights and inspiration from around the globe, will now convene in real time through podcasts, a video series, Instagram and Pinterest.
Flavor Forecast will feature quarterly, in-depth flavour topics and weekly inspiration, plus share images and videos, educational podcasts, recipes and insider content from a global community of experts, chefs, influencers and flavour forecasters.
“Our new, curated global platform is the place to discover what flavours are on the horizon, what everyone will be talking about, what you should be experimenting with and what flavours we dare you to try now,” says McCormick executive chef Kevan Vetter.
McCormick has also teamed up with some of the hottest thought leaders in food, culture and innovation to help showcase new tastes and their own immersive experiences. Throughout the year, each leader will travel to destinations around the world to report on flavour discovery through their unique lenses, capturing imagery, video and perspectives on the future of flavour.