HUNT VALLEY, Md. — McCormick has released the 23rd edition of the Flavour Forecast, the brand’s annual report on the latest culinary trends shaping the way consumers prepare and enjoy food worldwide. Additionally, the McCormick global culinary team announced its inaugural Flavour of the Year: Vietnamese x Cajun Style Seasoning, which complements each Flavour Forecast trend identified for 2023.
This year, nearly four dozen global chefs, culinary professionals, trend trackers, food technologists and team members from around the world collaborated by tapping into their own expertise and passion for flavour, uncovering the most stand-out predictions and trends, including:
- Full Flavoured Fats: consumers and chefs alike are now using fat, from butters to oils, to impart flavour and creaminess into everyday dishes and drinks
- Everyday French: French cuisine has never been more approachable while using the best ingredients and culinary techniques to lay the foundations for food and beverage to come
- Beyond Heat: A layered taste experience that pushes beyond the singularly spicy realm where heat and ingredient pairings come together to shape how heat is perceived and how long it lingers and finishes
“This year, McCormick is rolling out its most intriguing Flavour Forecast report yet, unveiling key trends that will shape the way that consumers prepare and enjoy foods for the next year,” says Kevan Vetter, executive chef, senior director of Culinary for McCormick. “With the inaugural Flavour of the Year, Vietnamese x Cajun Style Seasoning, McCormick is demonstrating the culinary masterpiece that emerges when cuisines are combined. Through our activation in the metaverse and tasting event, in partnership with Smashburger, we’re excited to bring these flavourful concoctions to consumers.”