McCormick Releases 24th Edition of the Flavour Forecast

0
McCormick’s Flavour of the Year 2024: Tamarind & Pasilla Chile Seasoning

HUNT VALLEY, Md. — McCormick has released the 24th edition of the Flavour Forecast, the annual report illuminating the latest culinary trends shaping the way people prepare and enjoy food worldwide.

With this year’s report, McCormick has also revealed its 2024 Flavour of the Year: Tamarind. McCormick’s new Tamarind & Pasilla Chile Seasoning is now available online and will also be featured in several limited-edition menu items at Black Tap Craft Burgers & Beer locations in February 2024.

Other flavour predictions and trends identified in the brands Flavour Forecast include:

  • Sour Power: From tamarind to coconut vinegar, acidic agents are stepping into the spotlight to open our senses, boost craveability and even help “cook” without heat
  • Thoughtfully Borrowed: Authentically encompasses background, heritage and experiences, and with it comes a re-invention of regional-traditional cooking
  • Indulgence Re-Defined: A source of pleasure, ritual and community, indulgence comes in all shapes and forms. From time of day to season, flavour sensations link to emotions, memories and all lived experiences. Two ways this trend comes to life are through newstalgic and food maximalism. Newstagic refers to restaurant re-introducing childhood favourites with a gourmet twist, while food maximalism refers to layering flavours and textures in creative, fun and thoughtful ways.

“For nearly 25 years, McCormick has forecasted global flavour trends through our Flavour Forecast report. After all this time, there’s still no shortage of trends to uncover which allow us to continue to shake up the way people cook, flavour and eat,” says Tabata Gomez, Chief Marketing Officer at McCormick.

“This year, we’re thrilled for people to experience the taste, versatility and tang of Tamarind,” says Hadar Cohen Aviram, executive chef and senior manager, Culinary Development, U.S. Consumer at McCormick. “It’s the perfect ingredient to incorporate in savory and sweet dishes which is evident through the creative, flavourful, limited-time dishes we’re proudly co-developing with Black Tap.”

This site uses Akismet to reduce spam. Learn how your comment data is processed.