TORONTO — Jacques Mignault, president and CEO of McDonald’s Canada has been appointed to lead the brand’s business in France. He has worked for McDonald’s for more than 47 years, taking the helm as president and CEO of McDonald’s Canada in August 2020 after a three-year tenure as managing director of McDonald’s Switzerland.
Under Mignault’s leadership, McDonald’s Canada has recorded total sales growth and market share increases. He has also strengthened the brand’s digital business, launching new initiatives like MyMcDonald’s Rewards and helped the brand emerge as the top delivery provider in Canada with third-party delivery apps.
“Jacques is a trusted partner and mentor to many in our global system,” says Ian Borden, president, international, McDonald’s Corporation. “With his extensive experience managing large and complex markets, proven track record in leading high-performing teams and strong ability to foster a growth mindset, I am confident that Jacques will continue to build on this momentum to take the French business to new heights.”
Mignault is succeeded by Michele Boudria, who returns to Canada from the Netherlands to become McDonald’s Canada’s first woman president and CEO. She first joined McDonald’s Canada as a crew member in 1984 and has since risen through the ranks. From 2011 to 2015, Boudria played a leadership role in the Worldwide Operations team based in Chicago. Then, she joined the Canada Leadership Team in the role of McCafé Officer and led the team for the McCafé brand. In 2018, she was appointed to west regional vice-president, a role she held until 2021 when she was appointed to managing director of the Dutch market.
“With her impressive and varied tenure working across our organization for three decades, Michele is renowned for her strong history of developing long-lasting and trusted relationships across all areas of our business, and she leaves the Dutch market in a strong position,” says Borden. “I’m confident that with Michele’s unrivalled experience, passion for the restaurants and unwavering focus on talent, she will build on the strong foundations Jacques has created and will continue to take the Canadian market from strength to strength.”
The leadership changes will take effect on June 1, 2022.
