TORONTO — McDonald’s Canada is launching Fries For Good, a nationwide initiative to support COVID-19 relief efforts and other recent Canadian tragedies.
From May 8th to 21st, the company will donate a portion of the proceeds from all fries sold in Canada to the Canadian Red Cross, supporting the Canadian Emergencies & COVID-19 Response Fund, the Nova Scotia Stronger Together Fund and disaster-response and preparedness work across Canada. Money raised by Canadians as part of the Fries For Good initiative will go directly to the Canadian Red Cross, who will then divide the proceeds raised among these various funds.
“With several recent tragedies adding to the hardships already created by the current global pandemic, we wanted to find a way to rally Canadians and support our communities that need it the most right now,” says John Betts, president and CEO, McDonald’s Canada. “The Fries For Good initiative provides a simple and easy way for all Canadians to contribute to relief efforts coast-to-coast.”
The initiative is also a way for McDonald’s Canada to continue its support for Canadian farmers.
“Our agriculture partners have been hit hard by COVID-19 and we’re continually looking for ways to support them as we navigate the new and unforeseen challenges of this pandemic,” explains Betts. “Canadian farmers are a driving force in our business and we hope Canadians’ love for our fries will allow us to not only make a significant donation to the Canadian Red Cross, but also reinforce our support for Canadian potato farmers while making a positive impact on their business.”
“This is a unique time for Canadians as local communities prepare for and respond to disasters, while also trying to mitigate the impact of COVID-19 and other unforeseen events that may occur,” says Conrad Sauvé, president and CEO for Canadian Red Cross. “The Canadian Red Cross is pleased McDonald’s Canada is providing Canadians with another way to help support people during this unprecedented time of need.”