McDonald’s Canada Launches Season of Giving

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Woman with a winter sweater unpacking a Christmas gift
Photo Credit: iStockPhoto.com/portfolio/ASIFE

TORONTO — McDonald’s Canada has launched the Season of Giving, a program including a series of moments that spotlights and shows appreciation for the local organizations, guests and franchisees who helped make meaningful impact in their communities.

McDonald’s Canada and its independent franchisees are helping host the Season of Giving from British Columbia, Yukon, Ontario and Quebec to Nova Scotia, building on the strong connections many restaurants have with local organizations that address specific community needs, such as running local food drives to gather non-perishable supplies for local Food Banks Canada locations and bringing wellness supplies and lunches to Ronald McDonald House Charities (RMHC) across the country.

McDonald’s is committed to continue helping people in Canada with meaningful partnerships and programs. Through its partnership with Food Banks Canada, McDonald’s Canada and its independent franchisees will donate 500,000 meals to Canadians in need this holiday season.

Additionally, guests can support RMHC in their community at participating restaurants by donating at the kiosk and coin boxes, “Round up for RMHC” on any order and through the purchase of Happy Meals and RMHC Cookies.

“[More than] a million guests come through our doors every day, not just for the food, but because of shared community connections,” says Michele Boudria, president and CEO, McDonald’s Canada. “It’s about so much more than a burger to us. It’s about feeding and fostering community, and for us and our independent franchisees, that means supporting programs and initiatives that care for Canadian families in need, help reduce food insecurity and help in times of need.”

“Whether through supporting the local Ronald McDonald House, seasonal food drives and donations, or any number of other programs, our independent franchisees are truly part of the fabric of the communities they serve 365 days a year,” says Gemma Hinksman, senior director, Canada Impact Team, McDonald’s Canada. “The Season of Giving shines a spotlight on this great work and every member of our communities who helps make it happen, with the hopes of inspiring even more impact.”

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