McDonald’s Canada Launches Virtual Hiring Event with Snapchat

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TORONTO — McDonald’s Canada is launching “Snapplications” — a one-day virtual-hiring event that will allow millions of job seekers to instantly apply for a job at McDonald’s restaurants through the Snapchat app.

“We wanted to offer a convenient and flexible application process to attract more young people through our one-day virtual-hiring event,” says Stephanie Hardman, Chief People Officer, McDonald’s Canada. “From youth applying for their first jobs, to experienced candidates, Snapplications is a new and exciting way for people to kick-start a career at McDonald’s Canada.”

On March 27th, Snapchat users will be able to film a 30-second video capturing why they want to work for McDonald’s that can be submitted to the McDonald’s Canada hiring portal.

The plan capitalizes on McDonald’s Canada ongoing desire to leverage technology to build new ways to apply. Later this month, the brand will also launch a first-in-Canada partnership with Google Voice, which will allow Canadians to discover local offers available in the MyMcD’s app through their Google voice-activated devices.

“As a leader in the quick-service industry, we know that technology is a critical driver of success. Our partnerships with Snapchat and Google Voice are examples of how we’re bringing first-to-market innovation to our guests,” says Lara Skripitsky, Chief Technology Officer at McDonald’s Canada.

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